Dallas Purcella
VP Customer Relations

Biography

Dallas has been instrumental in the growth and success of the company, reports directly to the President, and participates on the executive leadership team. She supervises a long-term ADI client, one of the largest Gem Shows in the US which attracts over 60,000 attendees annually. She keeps her event coordinators motivated and works with them to ensure that tasks are carried out effectively. She also manages relations with key long-term ADI customers including conducting site inspections, creating and managing program budget and assuring they continue to receive the level of excellence expected from ADI. As a “cowgirl” Dallas grew up mostly in Texas and now lives on a ranch in Buffalo, Wyoming. Her hobbies include being with her family, quilting, repurposing old items, and collecting western antiques. Her favorite vacations usually include Sun and Fun. She has traveled the world extensively for our clients.